Print & Graphics Consultation Form

The Web development consulter is a web application designed to make sure that your client is clear on all aspects of your contract. It is a three part form and takes approximately 5 minutes to complete in its entirety.  Certain lingo that is primarily used in this industry is embedded with help definitions just in case you are unsure of what the question is asking due to the technical words connotations.  This Web development questionnaire will help to clarify your client’s needs, ensure the parameters of your project, and protect you from misinterpretations in the project's life cycle.

I.  Contact information

 

 

Company:

 

Contact:

 

Project manager:

 

Address:

 

City:

 

State:

  Zip:

Telephone:

 

Main e-mail:

 

 

 

II.  General inquiry

Rationale

1.       Have you ever been involved in planning a print/graphic project or redesign? Yes No

2.       Will this be a redesign of the current site or the addition of new features?  Yes No

3.       Is this a new site? Yes No 
If yes, why are you unhappy with your existing site?

4.       Do you have a domain name registered? Yes No

5.       What is your estimated launch date?

6.       What is the address (URL) of your present site? 

7.       What is your estimated budget for site development?

Web hosting/technical

1.       Who will maintain your site?

If it’s already on the Web, who maintains it now?

2.       What tools will they/do they use?

3.       Have you selected a hosting provider? Yes No

4.       Do you have your own Web server? Yes No

5.       What legacy systems are currently in place? 

Do they need to be converted to a Web-based system? Yes No

6.       Will the site require links to a database? Yes No 

What is the purpose of this database? If other:

What type of database will you use? If other:

What data will the Web site send to or pull from the database?

Marketing

1.       Do you have an advertising agency or public relations firm? Yes No

Will they be involved in the development or redesign of your Web site? Yes No

2.       How do you intend to advertise or drive traffic to your site?

3.       Describe your primary target audience.

4.       Describe your secondary audience.

5.       Describe your industry.

6.       Who are your biggest competitors?

7.       What do you like/dislike about their Web sites?

8.   Who are your main partners?

Will they need an extranet?Yes No

9.  Who are your main vendors?

Will they need an extranet?Yes No

 

10.  Who are your main suppliers?

Will they need an extranet?Yes No

 

What are your objectives for this project? (Check all that apply.)

 

Create a new marketing presence on the Internet.

 

Develop a strong online brand.

 

Reposition an existing brand on the Internet.

 

Develop advertising-based revenue.

 

Create direct-sales revenue.

 

Provide detailed product or catalog-based information.

 

Establish personal contact with visitors and elicit feedback.

 

Reduce traditional sales or support costs by developing or improving consumer/customer experience with online support.

 

Build a community for a particular affinity group (such as specific types of customers).

 

Establish a technological advantage over competitors.

 

 

How would you define the main goal of this Web site?

 

Publicity or marketing site

 

Intranet

 

Extranet

 

Game or entertainment site

 

Nonprofit or community site

 

Application service provider

 

Portal

 

Content-based publishing site

 

Sales/e-commerce site

 

Other (Please describe.)

 

 

III.  Select and rank the services you think you'll need:

 

Front-end experience

 

(1—Critical, must have; 2—Would like, but not critical; 3—Do not want)

 

Logo design

 1 2  3

Site graphics

 1 2  3

Site architecture

 1 2  3

Content creation, editorial review

 1 2  3

Audio/video development

 1 2  3

Chat area(s)

 1 2  3

E-commerce transactions

 1 2  3

Catalog and shopping cart

 1 2  3

User customization

 1 2  3

Search feature

 1 2  3

 

Back-end/technical

 

(1—Critical, must have; 2—Would like, but not critical; 3—Do not want)

 

Database design and integration

 1 2  3

Content management system

 1 2  3

Usability testing

 1 2  3

Flash development

 1 2  3

Personalization

 1 2  3

Advertising management tools

 1 2  3

Traffic logging and analysis tools

 1 2  3

Merchant account/secure transactions applications

 1 2  3

User-tracking tool

 1 2  3

Administrative site maintenance tools

 1 2  3

Application development

 1 2  3

Site coding (HTML, JavaScript, ASP)

 1 2  3

Legacy system integration

 1 2  3

Web hosting recommendation

 1 2  3

Server selection/installation

 1 2  3

Ongoing site maintenance

 1 2  3

 

Marketing/strategic services

 

(1—Critical, must have; 2—Would like, but not critical; 3—Do not want)

 

Competitor comparison

 1 2  3

Brand building

 1 2  3

Search-engine listings

 1 2  3

Content and editorial strategy

 1 2  3

Launch strategy

1 2  3  

Product-line merchandising plan

 1 2  3

Publicity strategy

 1 2  3

Marketing materials, media kit on site

 1 2  3