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The horizon of organizational structure and intelligence have evolved with the new
economy to compensate for the necessity of increasing needs in (CRM) customer relationship
management,
(ROI) return on investment, and cost reduction. Customer relationship management (CRM)
was touted as the saving grace of electronic commerce, since it combined the best potential of e-business
technology--relational database-driven analysis and business rules enforcement--and conventional sales force assets, including skilled
personnel with established relationships and contacts. Possible strategies include improving the efficiency of customer
interactions, acquiring new customers, increasing customer revenues and profitability, or retaining existing customers. The panorama consists of four snapshots;
channel enhancement, value chain transformation, industry transformation, and
convergence. A trend has been realized for the need of vertical solutions for
branding and synergy in B2C applications across traditionally functionally independent units in organizations.
Our position is that of an intermediate between businesses and their
stakeholders (partners, vendors, clients, suppliers, and affiliates) to ensure
the proper branding for customer attraction and product
differentiation, as well as relationship administration and
management to ensure high customer retention and satisfaction.
Our tools are crafted with the latest technologies and applications to
ensure cutting edge service performance and flexible campaign
development. The convergence of media into a common format, digital,
and an extended distribution channel, has opened a vast new marketplace with
the necessity to provide goal-supportive content, service-oriented
applications, value-added networks and solution-specific
consulting and training. "We shall overcome your problems by
any means necessary".
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